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Token Management Service | Visa Acceptance Solutions

2024.12.12 21:06



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Token Management Service

Create new payment experiences. Increase authorizations. Protect sensitive customer data. Token Management Service can help your merchant customers do all this and more.

Streamline network tokenization

Most businesses with an online presence use payment tokenization to help protect customers' sensitive card data during transactions. But managing tokens from different networks, issuers, and channels can be complex.

Our card brand–agnostic Token Management Service lets you simplify token management for your merchants with a single point of integration. Streamlining network tokenization helps you create even more innovative, secure, and scalable solutions.

Increase conversions and revenue

The insights that come with network tokens make it easier to recognize legitimate repeat customers—helping enhance approval rates and increase conversions. What's more, network tokens could help merchants realize higher authorization rates, which in turn can maximize revenue.

+4.6%

authorization rates

4.6% higher authorization rates on average for CNP transactions with tokens compared with PAN. 1

-28%

fraud

Network tokenization can reduce fraud by an average of 28% without creating additional payment friction for customers. 2

Create new payment experiences

Token Management Service collects data from traditional card brands (including Visa, Mastercard, American Express, and JCB) and alternative payment options (like eChecks and ACH) to provide a complete view of each customer's buying behavior across payment types.

With richer insights, merchants can build deeper relationships with their customers and create more personalized payment experiences across multiple channels.

Simplify customer lifecycle management

Credentials are automatically refreshed across channels to help maximize revenue from returning customers, keep recurring payments flowing, and reduce friction.

Protect sensitive data, support compliance

Tokenizing sensitive cardholder information like addresses and phone numbers along with payment card data reduces risk, and Token Management Service adds further protection. Top-tier Visa security keeps sensitive data encrypted and secured, protecting it from breaches at every step of the payment process. And because payment data never touches your own or your merchants' internal systems, the scope of your PCI DSS compliance is reduced. 

Our global tokenization footprint 3

7B+

tokens provisioned

500+

token requestors

189

live markets

8.5K

issuers enabled

95%

issuer coverage (by payment volume)

Drive innovation and growth

Learn more about driving innovation and growth with Token Management Service on the Visa Acceptance Platform.

View the webinar

1 Source: VisaNet, Oct-Dec 2022. Visa credit and debit global card-not-present transactions for tokenized vs non-tokenized credentials. Auth rate is defined as approved authorizations divided by total authorization attempts based upon first attempt of a unique transaction.
2 Source: VisaNet Data, Global, YoY comparison between FY19 Q4 and FY20 Q4 share of token vs non-token PV for merchants with average 1k CNP token transactions per month. – Global Risk.
3  As of July 10, 2023

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